I started Bad Rabbit to make clean-ingredient snacks that don't taste like rabbit food.

For years I scanned labels for snacks made from ingredients I could pronounce, that actually tasted good. Choosing between "healthy but bland" and "tasty but full of junk" got old.

Then I met my now-husband Chris. Between my food allergies and his Crohn's, the snack aisle was bleak. On a trip together, after scanning every gas station shelf for something we could both eat, the idea hit: Why not create a snack that's both healthy and delicious?

That's how Bad Rabbit was born. Snacks built around what's good, not what's missing. Real ingredients. Real flavor. Made for the people the snack aisle keeps forgetting.

Fall down the Bad Rabbit hole and rediscover the joy of eating. Sneaky-good snacking awaits!

Bria Blohm, Founder