Our story

Our story

I’m Bria, founder of Bad Rabbit, and I’m on a mission to make healthy snacks that don’t taste like rabbit food.

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As a longtime CrossFit athlete, recipe experimenter, and avid label-reader, I've spent years searching for snacks that check all the boxes. With food allergies to navigate, finding options that were both made with ingredients I felt good about and actually tasted good was even harder. I got tired of settling, so I decided to create something better.

Bad Rabbit is all about real ingredients, crave-worthy flavor, and snacks you can feel good about eating. Sneaky-good snacking awaits!